Housatonic Creative is a full service graphic design creative agency, located in downtown Great Barrington, Massachusetts. We specialize in all aspects of graphic design—website design and development to print production and prepress services— which means we can handle your project from soup to nuts. You can find out more about our skills and graphic design services here.
Housatonic Creative (HC) is a full-service, graphic design firm located in Great Barrington, Massachusetts. We specialize in print design, logo design, website design and development, e-mail marketing, e-commerce, search engine optimization and photography. The HC team offers a combined experience of more than 40 years in the creative arts.
Through creative, innovative and cost-effective means, we help our clients to discover their unique message, hone that message, engage their audience, and move that audience to act. Whether it's a new idea, a ground-breaking product or the launch of a new company, HC gets their clients noticed. This includes marketing, web, print, public relations and events.
We service for-profit and nonprofit organizations of all sizes. Our staff is sharp and thorough in analyzing your company's stategic objectives and translating them into a fluid and focused creative vision. We project manage the entire process so that it is cost-efficient, on-brand and seamless to the client. All this is made possible, of course, by the talents of the HC team.
• Brand and marketing strategy
• Identity design
• Marketing collateral
• Advertising and direct marketing
• Public Relations
• Logo design
• E-mail marketing
• E-commerce solutions
• Search engine optimization
• Website design and development
• Books and publications
If you're looking for something specific and don't see it listed above, chances are we can help you out, and if we can't, we can certainly direct you to the folks who can.
Co-founder, Project Coordinator, Designer,
Photographer & SEO Specialist
Prior to forming Housatonic Creative Mark worked in a broad selection of industries. Mark served as VP of Sales for a holistic pet food retailer, Waggin Tails Pet Essentials, Inc., a Pittsfield-based, Mail Order Company. Mark helped secure two rounds of venture funding and was responsible for developing brand identity and related marketing materials. Mark also served as the President of Waggin Tails’ private label division, Whole Life Pet Products. In his capacities at Whole Life, Mark was responsible for product development, the design and implementation of product packaging as well as establishing and maintaining product distribution. Mark has also worked as a professional photographer and his work has been published in The Washington Post, South Bend Tribune, Pittsburgh Post Gazette, Boston Globe, Worcester Telegram & Gazette, The Berkshire Eagle, Racer X Illustrated, Dog & Cat Fancy, Cycle News, TELARC Record Releases, among other publications and websites.
Co-founder & Graphic Artist
Christopher "Kip" Beacco, a Stockbridge native, has been practicing, playing and composing music for close to 30 years, worked as a freelance graphic artist for over 15, and co-founded Housatonic Creative in 2007 with Mark. A musician who has toured the US, Canada, Europe & The UK with The Hunger Mountain Boys as vocalist, mandolinist, fiddler and guitar player, Kip studied music at Berklee College of Music, and holds a B.A. in Communications & Journalism, with an emphasis on video production, from Colorado State University. A heavy dose of strong typography and clean, balanced design is where Beacco finds his daily studio inspiration. When he's not designing, you can catch him playing clarinet, alto saxophone, and guitar in various musical outfits, including Lauren Ambrose & The Leisure Class.
Chief Programmer & IT Specialist
Rob is an IT Consultant with over 15 years of experience in the workplace. Rob's previous experience includes positions such as Help Desk Technician, Systems Administrator, Network Administrator, Programmer and IT Manager. He has worked for small businesses to major universities (Penn State & BGSU). He has also provided professional IT contracting since 1998. Rob holds three IT related degrees: Associates in Computer Information Systems, Bachelors of Science in Advanced Technological Education, and Masters of Science in Computer Science. He is also a veteran with over four years of active duty military service in the U. S. Army.
copywriter & PR Specialist
Caleb Cochran is a writer and editor with more than 10 years of communication, marketing, and public relations experience, primarily in the fields of higher education and performing arts. Currently based in the Boston area, Caleb was born and raised in western Massachusetts and earned a bachelor's degree from the University of Massachusetts-Amherst. He also holds a master's degree from Emerson College in Boston. Caleb's writing and photography has been published in The Boston Globe, Boston Magazine, and The Berkshire Eagle, among other publications.
Full Identity/Branding Package, including website design & development
We created a complete branding package (logo, tagline, website, seo, copywriting, brochures & business cards) for WeGobble.com - a restaurant search engine for Berkshire County. Visitors can search by restaurant name, dish and ingredient. Results can then be sorted by town or price. Listings include phone number, hours of operation, vendor-generated coupons and google map to location. A plethora if you will, of fine and current web technologies working in harmony with each other, if we don't say so ourselves...As with all HC websites this one comes with unlimited scalability. Features currently in the hopper are customer reviews, ratings and new databases to serve the Albany, NY area and the Springfield, MA area.
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Windy Hill Farm Inc.
Website Design & Development
Complete design & development of the Windy Hill Farm website. This website would fall into the 'standard' category (see pricing structure below), complete with Flash photo slideshows, downloadable pdfs of Windy Hill’s weekly newspaper advertisements which are archived, and of course the usual HC stamp of fine graphic design.
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Pittsfield Babe Ruth
Website Design & Development
The Pittsfield Babe Ruth website was a lot of fun because, hey, who doesn't love our nation's favorite pastime? The new site is completely updatable and tracks player stats (name, age, jersey number, batting average, home runs and pitching wins) as well as complete league schedule with wins & losses. Throw in a news section for league-wide alerts like all-star try outs or game cancellations and you’ve got the best youth baseball site in New England.
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Search Engine Optimization…or SEO is the process of improving the quantity and/or quality of traffic to your website or web page through organic or unpaid (PPC) search results. Having a fantastic website is just the beginning. If you do not get quality traffic, or enough of it, it will be reflected in your bottom line.
The optimization process begins by researching your desired demographic, what they search (keywords & key phrases) and how they search it (Google, Bing, Yahoo, Affiliate Networks, etc.). The next step is to create and organize unique and keyword rich content for your website with the appropriate content in the appropriate places (title tags, h1 tags, alt tags, meta data, links, site maps, etc..). It is also important to know how flash (and other media) elements, directory structure, file names, page names, H tags and meta data can impact your site’s ranking, Housatonic Creative can help you, every step of the way.
HC offers SEO/SEM optimization and Pay-Per-Click campaign management to clients looking for the best possible high rankings in major search engines and directories. Housatonic Creative is committed to ethical search engine optimization at an affordable fee.
Contact us today for a free consultation and review of your existing website.